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LEARN -
EVENTS
AMA-Richmond presents Market
Dialogue:
Your opportunity for interactive dialogue with your
AMA colleagues.
OUR NEXT EVENT...
Adobe® Creative Suite® 4 - Sneak Preview!
WHO:
Sean Cooke, TECHEAD Lead Instructor
WHEN:
Thursday, December 4, 2008
8:00 a.m.
WHERE:
Techead
111 North 17th St.
The Adobe® world has now changed…CS4® is here! All
of the applications are brand new from the ground
up, enabling you to explore new creative territory,
take advantage of simplified workflows and
collaborate with clients and colleagues near and
far.
Come out and explore the top new features in your
favorite Design Standard applications. Take away all
the reasons why your organization should upgrade and
tips on how to convince management it’s a good
investment.
As an Adobe Print Specialist, Sean Cooke carries the
most Adobe instructor certifications in Virginia;
furthermore, he ranks within the top 20 most
certified instructors nationwide. Also, he has held
the rank of #3 Adobe Instructor worldwide. Sean is
an Adobe Certified Instructor in Adobe Acrobat 8,
Adobe Illustrator CS3, Adobe Photoshop CS3, and
Adobe InDesign CS3, with an in-depth knowledge of
Adobe InCopy CS3, Adobe Flash CS3 and Adobe
Dreamweaver CS3. He has worked in all aspects of
printing, from commercial offset and screen printing
to wide-format digital and vinyl cutting. In
addition, his years of pre-press and design
background add to the class experience. Outside of
the classroom, Sean is the manager of the Richmond
Adobe User Group (RAUG).
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Breakfast Sponsor:
Graphics3
409 E Main St
Richmond, VA 23219
(804) 788-4333
www.G3inc.com |
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Location:
MAP
Techead
111 North 17th St.
Richmond, VA 23219
O: 804.782.6971
www.techead.com |
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PAST AMA RICHMOND EVENTS
Join us Tuesday, October 28th
for a Market Dialogue event, “Copy Killers!”
featuring Robert J. Holland of Holland
Communications LLC, and presented by Richmond SPCA--where
every life is precious.
(bio-pdf)
 WHEN:
Tuesday, October 28, 2008
8 a.m. Networking & Continental Breakfast
8:30-9:30 a.m. Program
9:30 a.m. - optional tour
WHERE:
Richmond SPCA
2519 Hermitage Road
Richmond, Virginia 23230
Phone: 804-521-1318
They're ugly, they're lethal and they'll infest your
words before you know it. They're copy killers --
and they can reduce otherwise sparkling prose to a
stinking heap of passivity, misplaced modifiers and
dangling participles. There is hope, however! Join
Robert J. Holland, owner of Holland Communication
Solutions LLC, in a fun, fast-paced romp through
some of the deadliest writing errors and what you
can do to avoid them.
Robert J. Holland, ABC, has 20 years of experience
in organizational communication. After working for
AT&T, Lucent Technologies and Capital One Financial,
Robert formed Holland Communication Solutions in
2000. Clients have included Altria, the Federal
Reserve Bank, Kraft Foods, MeadWestvaco, Media
General, Philip Morris USA, Wells Fargo and many
others. Robert served on the IABC executive board
from 1994-97, was an IABC district director and
served as president of IABC/Richmond in 1993 and
2003. His award-winning column "Communication at
Work" appears on Richmond.com every week and he has
been a frequent guest on WTVR-TV's "Virginia This
Morning." He is author of Prove Your Worth: The
Complete Guide to Measuring the Business Value of
Communication published by Ragan Communications and
now in its second edition. Robert also is an adjunct
faculty member of Virginia Commonwealth University's
School of Mass Communication. He earned IABC
accreditation in 1992.
Members receive email evites to register. If you are
a member and have not received an evite, please
contact our
Membership Committee.
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When:
8:00 a.m. - Breakfast and
Networking
8:30 -
9:30 a.m. - Panel of Speakers |
Where:
University of Richmond’s
Jepson Alumni Center
Cost:
$25 for members; $40 for non-members; $20 for
students
(* NEW PAYMENT POLICY
- Payment online or at the door required for
attendance. Learn more.
)
RSVP:
Online registration has
ended, but we have extended registration.
Click here for details.
No
Show Billing Inquires |
Join us for a lively panel discussion and see what
three successful companies are doing to market their
businesses in a tough economy. The goal of the
breakfast is for everyone to leave with concrete
ideas to improve their company’s marketing strategy.
Dave Ingram – President, Capital TechSearch
Capital TechSearch, Inc, has been in business since
2001 and provides our clients with talented
consultants within the areas of Business
Intelligence, Data Warehousing, Database
Administration, Web Development, Infrastructure
Administration and Engineering, Project Management,
and Quality Assurance. With our "contract to hire"
clients our success rate has been in excess of 86%
over the past 3 years with 80 % of our business
being repeat business. Capital TechSearch has
recently become a member of the prestigious Inc.
5000 Club. David Ingram the President and CEO of
Capital TechSearch is getting ready to share his
knowledge in a book called, “15 Bedtime Stories to
Keep Entrepreneurs Up at Night™.” Based on his years
of experience as a business owner, Ingram plans to
help other businesses do things right.
Matt Paxton – Owner, Clutter Cleaners
Serial entrepreneur, Matt Paxton has never run from
a good idea. Juggling marketing jobs and
entrepreneurial ventures for the past 10 years, Matt
finally found his fit cleaning up extremely
cluttered homes. Matt used his marketing background
to sort through lots of good ideas to pick a growing
and profitable business. Matt believes that a good
idea is just an idea until you can use marketing to
create an emotional bond with the customer. Once
that true relationship is created with the customer,
they become your advertising. No matter what your
idea is, Paxton thinks that once you create that
emotional bond with your product, you've got a
winner.
Elissa Mast – Sales and Operations Director – E&R
Sales, Inc.
E & R Sales, Inc., is a national balloon and novelty
trends distributor. Prior to joining the company in
1995, Elissa was a banking center manager for
NationsBank in Richmond, Virginia. She was also
founding partner of Memories Galore, Your
Scrapbooking Stores in Richmond, VA from 1998-2007.
She served on the Board of the Brandermill Community
Association from 2001-2004 and is currently a member
on the BCA finance committee. She serves as a
Director on the Board of the Virginia Council of
CEOs, a nonprofit organization whose mission is to
connect CEOs of second-stage companies. She sits on
the Executive Board for the CHES PTA in Chesterfield
County and will become the President of the
International Balloon Association this September.
She has been
a Director on her industry association
Board since 2005.
Wednesday, July 16, 2008,
5:00 PM - 7:00 PM
"Get Smart or Die" -
AMA July Evening Edu-Social with Dan Elash,
principal in Syntient (bio)
 When:
Wednesday,
July 16, 2008 5:00 PM - 7:00 PM
Where:
The Museum of Edgar
Allen Poe Courtyard
1914-16 East Main Street
Richmond, VA 23223
Registration:
Guest $25.00
Member Fee $15.00
Student $15.00
What do Steve Jobs, Chairman of the Joint Chiefs of
Staff, Admiral Mike Mullen, your mother and your
kindergarten teacher have to teach you about
building a great place to work - with an innovative
culture - that positions you to make buckets of
money? Come to Richmond AMA’s July program, “Get
Smart or Die” and find out. You’ll learn why, as
smart as you are, you still don’t use all that you
know in order to get where you want to go; in work
or in life. Why are “young people today” so
difficult to deal with and “old folks” so stodgy?
Who plays the role of the “sandwich” generation in
your workplace? Who marketed your life philosophy to
you, and were you sold a bill of goods? Discover how
finding the answers to these and other deep
mysteries of life can catapult you and your business
into market leadership.
Special musical guest, past AMA President Randy
Burton's band Super64 will perform during cocktails.
Randy Burton is with MNI-A Time Inc. Company and was
our AMA president 2006-2007.
Respond to your CVENT invitation to Register.
June Social - Wednesday,
June 25th
Join us downtown near the Canal Walk for our annual
AMA Richmond Summer Social from 5:30 to 7:30 pm. We
will be enjoying beautiful weather and great AMA
friends as this "members only" get together
celebrates the end of another great program year.
Our venue will be Stool Pigeons Coop & Grill on the
Patio at 115 South 15th St. Invites will go out
through CVENT invitations so watch your email.
Who: First 50 Members to signup
When: Wednesday, June 25, 2008, 5:30 to 7:30
pm
Where:
115 South 15th Street
Richmond, VA 23219
Market Dialogue
Thursday, June 5, 2008
8 a.m. Networking & Continental Breakfast
8:30-9:30 a.m. Program
Topic: How to Get
100’s and 1,000’s of Interested People to your Website.”
The presentation will feature:
(1.) Learn the most effective internet marketing strategies
(2.) Learn how to do good internet marketing on a small
budget
(3.) What to do with a website visitor once on your website
Guest Speaker: Neal
Lappe President and Founder of WSI WebStrategies
Registration:
Members will receive a CVENT Invitation by email.
Where: Westwood
Club
Wimbledon Room
6200 W Club Ln
Richmond, VA 23226
Cost:
Market Dialogue is for AMA-Richmond members only, at no
charge. Members are permitted to register up to two
individuals who may attend with the member as guests. Please
indicate your guests’ names at the time of your
registration.
Who:
To ensure the intimate, interactive format of Market
Dialogue, attendance will be limited to the first 40
registrations. After 40 registrations, interested members
will be placed on a waiting list pending confirmation of any
cancellations. If you are one of the first 40 to register
and are unable to attend, please contact AMA Assistant VP
Membership Melissa Young at 439-0854 or melissa@themequeen.com
so we may offer your spot to the next member on the waiting
list.
To learn more about Neal Lappe's business, visit
www.webstrategiesinc.com
Neal is the President and Founder of WSI-WebStrategies Inc.
– web development and internet marketing company located in
Richmond, VA. Began the firm in June 2004. The firm has 9
employees and is part of the WSI worldwide network of
independent internet marketing and development companies.
Market Dialogue
April 30, 2008
Topic: Mobile Marketing
Guest Speaker: Jim Washok, Mobile Marketing
Architect, OTAir Mobile Communications
Wednesday, April 30, 2008
Registration: Members will
receive a CVENT invite
WHEN:
8:00-8:30 - Continental Breakfast / Networking
8:30-9:30 - Interactive Presentation
WHERE:
Retail Merchants Association
Henrico Conference Room
5101 Monument Avenue
Richmond, Virginia 23230
Your market is people. Mobile people. They are
constantly on the go and reaching them seems to be
proving more difficult with each passing day. So, if
your audience is mobile, why not utilize a marketing
and customer engagement tool that is mobile too? Why
not communicate with those customers that are
interested in your products, services or events and
want to interact with your business using a tool
that is very familiar to them, personal and much
more engaging than other forms of media...their
mobile phone?
The general news and marketing publications are
reporting with increasing frequency on the use of
mobile devices by consumers and you may have
wondered what the buzz is all about. Perhaps you’ve
asked yourself the following questions...
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Do consumers really want to receive advertising on their
mobile phone?
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Can I generate qualified leads and get full contact info
from potential customers using their mobile phone?
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Can I send messages to select customers to incite
business during slow times or to compete with competitor
actions?
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Is it possible to measure all my marketing efforts...TV,
radio, print, live events, etc?
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What are SMS, MMS, WAP and other mobile technologies
that are changing the realms of marketing and commerce
just as the internet has done?
These and many other questions concerning mobile
marketing and customer communications will be
answered by Jim Washok, Founder and Managing
Director of OTAir mobile marketing solutions. Jim is
considered a visionary in the mobile marketing
industry having helped design and implement
successful mobile strategies for Hershey
Entertainment, Dell Computers, Miller Brewing
Company, Funny Bone & Improv Comedy Clubs, Busch
Gardens Williamsburg, USAA and many others.
Additionally, Jim and the team at OTAir power the
mobile platform used by great partners, such as
Landmark Communications, University Directories,
Aspen Marketing Services, Madison+Main Advertising &
New Media, Fullhouse Interactive and Raycom Media.
These partners can collectively service the mobile
marketing needs of hundreds of thousands of local,
regional and national businesses throughout the
United States and Canada.
Join Jim in a dialogue about these and many aspects
of mobile communications. We will be able to explore
specific examples of mobile implementations, what
works and what does not, what is legal and what is
not, and even address scenarios specific to the
companies in attendance. If you ever wondered about
the growing surge of mobile customer engagement,
then you don’t want to miss this Market Dialogue.
APRIL, 2008
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 The
Most Creative Person on Earth
(Richmond Division)
THURSDAY, APRIL 3, 2008,
6:00 p.m.
Are your the most creative in Richmond?
The American Marketing Association is hosting an
inaugural event to answer this question. you'll
explore teamwork, presenting skills, building stuff,
creating works of genius and most importantly -
you'll have a blast doing it.
Click here for the results.
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Remember,
you could be known internationally
as
THE MOST CREATIVE PERSON ON EARTH
(Richmond Division) for an entire
year!
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Market Dialogue
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March 27, 2008
Your opportunity for interactive dialogue with
your AMA colleagues.
Thursday, March 27, 2008
Join us for a Market Dialogue breakfast “Compassion
Fatigue in Cause Marketing,” presented
by Melissa Radin of
PowerPact LLC, sponsored by PowerPact LLC and
Theme Queen, LLC (breakfast sponsor).
Compassion Fatigue in Cause Marketing
Cause marketing has exploded in the past 15
years. One reason is because marketers have
become so good at developing compelling cause
marketing programs that closely attach their
brands to compelling emotion equity — social
issues. But now, with so many corporations
engaged in cause marketing, the landscape has
become very cluttered. Today, it is more
difficult than ever to capture attention from
busy, over-communicated-to consumers. These
consumers are bombard and desensitized by all of
the cause marketing they are surrounded by. This
phenomenon is called Compassion Fatigue.
PowerPact will discuss this phenomenon and share
its perspective about how todays' cause
marketing programs can and should be adjusted to
work harder and better to engage and attract
consumers.
WHEN:
Thursday, March 27, 2008
8 a.m. Networking & Continental Breakfast
8:30-9:30 a.m. Program
9:30 Optional Tour of PowerPact, LLC
WHERE:
PowerPact, LLC
2909 Polo Parkway Suite 200
Midlothian VA 23113
ph: 877-361-5700
info@powerpact.com
Market Dialogue is for AMA-Richmond members
only, at no charge. Members are permitted to
register up to two individuals who may attend
with the member as guests. Please indicate your
guests’ names at the time of your registration.
To ensure the intimate, interactive format of
Market Dialogue, attendance will be limited to
the first 20 registrations. After 20
registrations, interested members will be placed
on a waiting list pending confirmation of any
cancellations. If you are one of the first 20 to
register and are unable to attend, please
contact AMA Assistant VP Membership Melissa
Young at 439-0854 or melissa@themequeen.com so
we may offer your spot to the next member on the
waiting list.
Melissa Radin
Melissa Radin is a strategist for PowerPact in
Boston. At PowerPact she has worked with clients
to create strategic cause marketing programs and
well as counseled and built programs for
non-profits. Her PowerPact clients include the
American Diabetes Association, Susan G. Komen
for the Cure, P&G, JDRF, General Mills, and
March of Dimes.
She has over 15 years experience in marketing
communications, branding, public relations,
strategic philanthropy, cause-related marketing,
and employee relations. Prior to joining
PowerPact she has provided marketing
communications counsel to a wide variety of
consumer and sports-oriented companies,
including Rollerblade, Swiss Army Knife, Atomic
Ski Company, Neutrogena, Thor-Lo Socks, Braun,
Inc, and TJ Maxx.
Melissa has deep experience in building national
cause-related marketing programs. Her major
projects have included “Raise the Girl” for
Betty Crocker, “Take Our Parents to School”, for
Mattel; “Team Depot” for Home Depot; “Boot,
Brand & Belief” for Timberland, and Family
Education Network.
Melissa served as Vice President of Marketing
and Communications for LifeMinders, Inc., an
on-line direct marketing company. Earlier in her
career, she had founded a newsletter-publishing
firm, RDR Publishing, which provided customized
newsletters for sporting goods manufacturers to
communicate with their retailers.
She received her MBA from F.W. Olin Business
School at Babson College and a BA degree from
West Virginia Wesleyan College.
SPONSOR
PowerPact LLC
PowerPact is an Integrated Agency, built from
the ground up by combining expertise in
Promotions + Communications + Digital to offer
fully integrated marketing campaigns --
campaigns that drive the attitudes and behaviors
of people and deliver Immediate and Lasting
Brand Results.
PowerPact is different than traditional agencies
because it's a full service employee-owned
agency, so they stake their own success on their
clients’ success. That’s why PowerPact believes
in delivering big ideas, execution and measuring
everything they do… and they do it efficiently.
PowerPact has 80+ principals/employees in 24
U.S. cities and London with offices in New York,
Dallas and Richmond, VA. Clients include Sony,
General Mills, P&G, Brown-Forman, IKEA, Capital
One, Ford, Biap, American Diabetes Association
and Susan G. Komen for the Cure.
To learn more about our breakfast sponsor Theme
Queen, LLC, visit: www.themequeen.com
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Market Dialogue
February, 2008
Your opportunity for interactive dialogue with
your AMA colleagues.
Join us Wednesday, February 27, for a Market
Dialogue breakfast “The 8 Fundamentals To Being
Tough In Sales (And Business),” presented by Jim
Gould of MaxPitch Media, Inc., sponsored by B&B
Printing.
The presentation will feature:
(1.) Learn how to use your money hours
(2.) Why “No One Really Cares” is important
(3.) 6 questions to determine your value
Jim co-founded MaxPitch Media, Inc. A business geek,
he may be the only founder of an Internet company
who still wears white, starched shirts. Before
MaxPitch, he was in sales and management for an
international finance company and in 1997, caught
the web bug with an Internet banking company (before
online banking actually used the web).
Jim guest lectures to university classes on sales,
entrepreneurship and online marketing. He graduated
from James Madison University in 1988, with degrees
in finance and international business, and from
George Mason University in 1997, with a master in
business administration.
WHEN:
Wednesday, February 27, 2007
8 a.m. Networking & Continental Breakfast
8:30-9:30 a.m. Program
9:30 Optional Tour of B&B Printing
WHERE:
B&B Printing
521 Research Road
Richmond, Virginia 23236
Phone: (804) 794-8273
General e-mail: generalmail@bbprintnet.com
Market Dialogue is for AMA-Richmond members only, at
no charge. Members are permitted to register up to
two individuals who may attend with the member as
guests. Please indicate your guests’ names at the
time of your registration.
To ensure the intimate, interactive format of Market
Dialogue, attendance will be limited to the first 20
registrations. After 20 registrations, interested
members will be placed on a waiting list pending
confirmation of any cancellations. If you are one of
the first 20 to register and are unable to attend,
please contact AMA Assistant VP Membership Melissa
Young at 439-0854 or melissa@themequeen.com so we
may offer your spot to the next member on the
waiting list.
To learn more about Jim Gould’s businesses, visit
www.justsell.com &
www.prospectsdaily.com
To learn more about B&B Printing, visit
www.bbprintnet.com
The 6th Annual AMA Richmond
Advertising Bowl
February 6, 2008
AMA-Richmond's 6th annual review of the year's
biggest Super Bowl commercials takes place
Wednesday, February 6th from 5:30 - 8:30pm at Metro
Productions, located at 8750 Magellan Parkway (map)
near East Parham Rd and
route 301-Chamberlayne
Rd.
Join moderator Peter Kaufman and panelists
Daryl Ellis of Riber Sports Marketing Group,
Terry Taylor of Big River Advertising, Ron
Payton of Diversity Advertising, and
Charlie Baxter of Metro Productions as they
analyze the commercials from the big game.
This exciting evening has become one of the region's
signature marketing events. Maximum seating is 150,
so mark you calendar now and register below.
Registration closes Tuesday evening February 5,
2008.
Price of Admission: $15/members;
$25/non-members, $15.00/students
Sponsors:
Metro Productions,
Target Marketing,
Profiles,
Party Perfect
&
Aviva Rentals.
Member Holiday Party
December 13,
2007
5:30 pm - 8:00 pm
Where: Europa (map)
1409 E. Cary St.
Richmond, VA
Cost:
No admission charge for AMA Richmond members. Free
food and drink tickets.
Registration:
TBA
MARKET DIALOGUE
November 27, 2008
“Discover Your Brand” with
Jake Crocker
When: Tuesday, November 27,
2007
8:00 a.m. Networking & Continental Breakfast
8:30-9:30 a.m. Program
 Where: Retail
Merchants Association (map)
5101
Monument Avenue
Richmond, Virginia 23230
phone: 804-662-5500
Plenty of Free Parking
Cost:
Market Dialogue is for AMA-Richmond members only, at
no charge. Members are permitted to register up to
two individuals who may attend with the member as
guests. Please indicate your guests’ names at the
time of your registration.
Registration:
Sorry, this event is
full. Registration is closed.
Sponsor:
Retail Merchants
Association
Join us Tuesday, November 27, for a Market Dialogue
breakfast event: “Discover Your Brand” with Jake
Crocker.
How discovering the one thing that your product or
service does better than anyone else can help you
stamp your brand’s essence into the consciousness of
consumers.
Jake will discuss:
• The importance of identifying one core brand value
that best emotionally connects and differentiates your
product or service to consumers.
• Why organizations must live and breathe their brand
internally for their product or service to be
successful.
• Ensuring your product or service’s brand message is
consistently communicated in all of your brand’s
consumer touch points.
Jake Crocker is a Partner and Brand Marketing
Director at Martin Branding Worldwide, Inc. Having
directed brand marketing programs for start up
businesses, Fortune 500 corporations and everything
in-between; Jake’s goal is always the same – to
discover the core brand position and determine how
to effectively communicate the brand to consumers.
MARKET DIALOGUE
September
12, 2008
Strategies to Make Your Presence Felt On-Air and
Online
Doug Zanger,
Founder Xhang Creative and pOne partners, and
Advertising Age blogger
 When: Wednesday, September 12,
2007
8 a.m. Networking & Continental Breakfast
Sponsored by Theme Queen, LLC
8:30-9:30 a.m. Program
Optional tour of CRT/tanaka Follows
Where: CRT/tanaka
101 West Commerce Road, in the old
Spaghetti
Warehouse (map)
(Corner of Bainbridge & Commerce) Richmond, 23224
Phone: 675-8100
Plenty of parking!
Cost: This Market Dialogue
program is being offered at no charge as a member
benefit.
Registration: Registration for
members is now open. See below. Seating
is limited.
Join us Wednesday, September 12, for a Market
Dialogue breakfast event “Strategies to Make Your
Presence Felt On-Air and Online,” presented by Doug
Zanger, Founder Xhang Creative and pOne partners,
and Advertising Age blogger hailing from Portland,
Oregon.
After making $8 an hour as the worst on-air “talent”
in the history of Portland radio, Doug made the wise
choice to pursue the advertising side of the
business in the mid-90s. Doug spent six years at
Rose City Radio in a number of roles, and three at
Entercom as Creative Director. His agency is a
radio/audio-focused creative consultancy that
concentrates on spirit of collaboration, education
and industry advocacy. A 2003 Radio Mercury Award
winner, Doug has also been recognized for his work
by the London International Advertising Awards,
Summit Creative Awards, Portland Advertising
Federation, Oregon Association of Broadcasters, and
more. His most recent endeavor, pOne partners is a
radio/audiocentric creative resource for the radio
industry, advertising agencies, and advertisers.
Doug’s presentation will feature:
(1) “The Big 5” of good radio/audio advertising.
(2) The art of leveraging your brand assets to make an impact.
(3) Tips for thinking outside the airwaves, including promotions, website
opportunities, and podcasting.
To learn more about Doug Zanger and pOne partners,
visit
www.ponepartners.com, or visit the Small Agency
Diary blog section at
www.adage.com. To learn more about CRT/tanaka,
please visit
www.crtpr.com. To learn more about Theme Queen,
visit
www.themequeen.com.
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